Strategic Marketing Case Studies
During my graduate studies at Texas A&M Mays Business School, I applied real-world strategy to complex business challenges. These projects span go-to-market strategy, integrated marketing, brand positioning, and consumer behavior — reflecting the same discipline I bring to every client at Veteran Vision Media.
Poncho Outdoors
Poncho Outdoors: Go-To-Market Strategy
MKTG 621 | Fall 2025
A full campus launch strategy for a Texas A&M licensed outdoor apparel brand — built on primary consumer research, a three-phase implementation plan, and the #GigEmInPoncho campaign. Recognized by faculty as a model for future graduate marketing students.
Role: Product Strategist
H-E-B Autonomous Delivery Robot
MKTG 656 | Spring 2026
An integrated go-to-market strategy for H-E-B's autonomous delivery robot expansion across Central Texas — including target market analysis, competitive landscape, brand positioning, and a phased launch campaign built for real-world execution.
Role: Co-Lead Strategist