How I Get Results
Real numbers. Real organizations. Real growth — built from scratch, with zero paid spend and a whole lot of intentional strategy.
Two Organizations. One Strategy.
What you're looking at is live, active work — not a case study from three years ago. Across 10 channels and two organizations, I manage everything from content creation and scheduling to analytics and platform strategy. Streamline Aquatics is a young club I helped build from near zero. Soldiers' Angels is a 350,000+ follower national nonprofit where I'm part of the marketing and communications team. Both accounts. Zero paid spend. Real results.
The Organizations
Where the Work Happens
I'm currently running social media for two very different organizations — and that's intentional. Streamline Aquatics is a young, growing USA Swimming club in San Antonio that I helped build a presence for from near zero. Soldiers' Angels is a nationally recognized nonprofit serving veterans and military families with over 350,000 followers across platforms. One's hyper-local. One's national. Both run 100% organic, zero paid ads, and both are growing. The numbers below are live — pulled directly from this quarter's analytics reports.
Streamline Aquatics — YTD Deep Dive
Platform by Platform
Every platform tells a different part of the story. Below is a full breakdown of Streamline Aquatics' social presence from January through April 2026 — every channel I manage, every metric that matters. These aren't vanity numbers. They're proof that consistent, intentional content moves the needle even when you're starting from near zero. No paid ads. No boosted posts. Just showing up every day with content worth engaging with.
What's Actually Working
Content That Connects
Good content isn't an accident. The Tiny Mic Tuesday series is a perfect example — a simple idea built around authentic athlete moments that outperformed every scripted, polished post we'd done before it. Across both accounts, the data tells a clear story: community-first content wins every time. Below is a breakdown of the series that started it all, plus a look at what content types are actually driving engagement on Instagram.
Tiny Mic Tuesday
A content series I built from scratch in February 2026. Unscripted athlete Q&As with a tiny microphone — real answers, unexpected laughs, zero production budget. It became the #1 performing content on both TikTok and Instagram Reels within its first month. This is what happens when you build content around community instead of promotion.
Growth (YTD)
↑ 17,675%
Both Platforms
Reels are the fastest-growing segment — still only 18% of total engagement but with 1,104% growth this period, the trajectory is clear. Expect this number to climb.
My Approach
Strategy Behind the Numbers
Results don't happen by accident — they happen because of the decisions made before anyone ever hits post. Every account I manage runs on the same core principles: know your audience, build content worth engaging with, and never stop looking at the data. Below is the framework I bring to every organization I work with. It's not complicated. It's just consistent.
Ready to Grow Your Presence?
Whether you're building from zero or trying to break through a plateau — I bring strategy, consistency, and content that actually connects. Let's talk about what that looks like for your organization.