Portfolio · Social media and design
Graphics that had a job to do.
Social content, policy communication, and campaign design for athletic programs, veteran organizations, and small businesses across San Antonio and Central Texas. Every piece below started with a problem somebody needed solved, not a blank canvas.
South Texas Swimming
Safety and policy communication
- The problem
- Safe Sport and MAAPP requirements are dense, legalistic, and easy to ignore. Posted as written, nobody reads them, and the people who most need them are parents and athletes scrolling past on a phone.
- What I built
- Policy graphics that carry authority without being intimidating. Plain language, clear hierarchy, sized for both digital signage on a pool deck and a social feed.
- Why it works
- Compliance requirements get communicated instead of just published, and families see an organization that takes athlete safety seriously enough to make it readable.
Streamline Aquatics
Athlete recognition and performance highlights
- The problem
- Athlete achievements were getting announced but not celebrated. A time drop posted as plain text doesn't get shared, and the swimmer's family has nothing to be proud of on their own feed.
- What I built
- A repeatable branded template for spotlighting individual results that holds team identity steady across every post, so recognition scales without a redesign each time.
- Why it works
- Families share it, which puts the program in front of people who don't already follow it. Recruiting and retention both run on that.
Veteran nonprofit
Community engagement campaign design
- The problem
- Asking people to give time or money is a high-friction ask. A campaign graphic that looks like an obligation gets scrolled past. It has to read as an invitation.
- What I built
- A hand-drawn visual style that stands out against the flat corporate design filling most feeds, with the deadline and the action step stated plainly instead of buried.
- Why it works
- Warmth lowers the barrier to participating, and a clear next step means nobody who wanted to help gets lost figuring out how.
Cause marketing
Awareness campaign for a photography book series
- The problem
- A project amplifying children's perspectives in support of military families needed to carry an emotional story and a submission process at the same time, across several visual formats.
- What I built
- A set of campaign graphics that hold the storytelling and the call to action together, adapted across formats without losing the thread between them.
- Why it works
- People understand what the project is and how to be part of it in the same glance, instead of needing a second post to explain the first.
More work
Selected pieces.
Your turn
Need content that actually does something?
Fifteen minutes, no pitch deck. Tell me what you're trying to communicate and I'll tell you how I'd approach it.